So your website has a million hits, according to the latest statistical report. But that does mean that you are on your way to have a quick return of investment (ROI)? No matter how complex or comprehensive online marketing campaigns are, they wouldn’t mean anything if they do not generate ROI for your company. Positive ROI is critical to having a successful business.

To generate ROI through online means, companies resort to various search engine optimization techniques to gather traffic. Millions of people arriving at your site is great—if that amount of traffic is converted to sales. Otherwise, your site may become popular but not profitable.

Here are a few tips on how to convert your web traffic to sales.

1. Invest on improving your current site or creating a solid website design.

In today’s world, your website is one of the foundations of your business. Thus, if it is badly designed, difficult to use, or hard to navigate, then do not expect to convert those number of visits into sales. There are business owners settling for cheap, easy websites that—well—deserve their money’s worth. In the end, they did not hit their sales targets or achieved their business goals, and they were bombarded with bad reputation.

Put some extra cash for the creation and improvement of your website so it will look clean, organized, easy to use, and professional. Do not make it look like a college student’s side project.

2. Create a prominent call to action

Your call-to action button should be displayed prominently on your website. Preferably, it must be placed toward the top of the page so that your visitors will be directed exactly where to go when they place an order. Let your call-to-action stand out by using inviting language (e.g. “Order Today,” “Buy Now,” “Click Here to Order”) and captivating colors and designs.

If you place your call-to-action at the bottom of the page or some other area in your website where there are fewer viewers, you would have a less likely chance of getting sales. Just think: how will your visitors buy from you if they can’t even locate your checkout page?

3.  Add functionalities to get your visitors involved.

You can’t get sales if viewers who are coming to your website leave right away. Lessen your bounce rate by adding functionalities that “stick” people’s attentiveness and interest to your website. Adding a searchbox, adding a how-to page, recasting content to make it more reader-friendly, putting in top-quality images, implementing a forum or chat function, or even embedding an interactive game are great examples to improve your site’s stickiness so your visitors will look at your pages longer. The longer they stay in your website, the better the chance they will seal in a sale.

4. Channel your visitors to important, sales-focused areas of your website.

Make your website easy to navigate so your visitors can find your products and services without any hassle. Put your best-selling or most important offers on your homepage in a prominent location. Indicate your product or service page with a large tab. Display call-to-action buttons prominently. Use enticing text on your homepage and other prominent pages to bring your customers to your products or service page. Provide links to your products page on every page in your website.

A rule of thumb that you may want to remember is that any more than three or four clicks for your visitor to reach your products or services will run the risk of losing your viewer’s interest.

5. Think mainly of your target market

Always put yourself in your viewer’s shoes: what would the viewer look for when searching for your product or service? You need to do some research to find out what your potential buyers are searching for. In that way, you can tailor your website, products, or services to address their

Good luck!