There is no denying the importance and the power of a well-written, well-distributed press release issued from your company. A press release, or PR, presents a newsworthy article that stirs up the interest of media personnel (e.g., journalists, reporters, editors, columnists) to cover your story.

Companies often release PRs to announce product launchings, special events, important announcements, and other information. Media personnel who attend these events would then write a full-fledged news item, which is then read by the people, exposing your business to the public.

Many businesses post their press releases in the newsroom/article section of their website. By doing so, they are actually limiting their exposure to those who regularly visit their website or know the site’s URL. A better way to gain more publicity is to publish your PR using a press release distribution service.

A PR distribution service is a website where companies can upload their press releases. Journalists often scour for newsworthy PRs through a distribution site. If your PR is selected, a journalist may contact you asking if he can cover your story. Posting articles in a PR distribution site can either be free or entails a minimal cost.

There are other advantages that warrant your membership in a PR distribution service.

• Visibility in the Internet — search engines love backlinks to your website. Thus, if you publish a PR with a link that leads to your website, the potential for great exposure grows substantially. That is because search engine spiders index distribution sites regularly. With regular indexing, it is likely that the spiders will crawl over your site too.
• Positive Branding — if your company is associated with a reputable distribution service, entities in the industry you are in realize that you are serious in marketing your products and services. They know that you are advertising them in an effective, responsible manner. Thus, they are more eager to partner with you. Publishing in a PR distribution site is truly a good way to build up your brand.
• Credibility Gain — if you publish your PR in reputable distribution site, you gain credibility by many consumers, reporters, and industry leaders in the online community. People will see your company as a professional entity that is the perfect solution to their needs.

Using a respected PR distribution network should be part of your marketing campaign and public relation strategy. With today’s massive use of the Internet, people pay more attention to PRs that are distrusted in established online news channels than those that are published in other traditional ways.

Publishing your PRs in distribution sites is a perfect way of attracting attention of the audience that you are trying to reach with your marketing messages.