The social networking giant Facebook has, at the moment, providing a near-perfect social service. Several tools that are incorporated to it make it possible for you to connect to people, find new friends, share pictures and videos, and communicate with others.

But other than personal use, Facebook is now being utilized for the development, recognition, and branding of your products and services. With its Fan Page feature, you can develop your relations with your audience and interact with them more closely than ever. If you have a limited marketing budget, then having a Facebook Fan Page is a great money-saving but effective marketing solution. In addition, by using backlinks, these pages help bring traffic to your website, providing you a machine to generate leads.

Here are the Fan Page tools that you can take advantage of to enhance your company’s image.

* Information

This provides basic information about your company such as your organization’s history, industry line, products and services, location, and contact details.

* Discussions

Similar to an online forum, the Discussions tool allows you and your fans to create interesting topics which you can talk about. Share facts and opinions, debate on them, or provide useful comments in the Discussion tool.

*Photos

Share product and service image, event photos, diagrams, charts, and other graphics than can provide information and promote interest to your audience. Attractive, high-quality images are recommended to give your brand a positive tone.

* Videos

Videos are powerful marketing tools because they are considered “warm” media. That means, your users can actually see and hear what you are offering in contrast to being limited to imagination in case of plain text or photos. Properly made video ads are highly effective advertisements, and uploading and sharing your videos will definitely spark up your fan’s interest in your company.

* Events

If you want your fans to participate in an upcoming event that your company is organizing, then this tool would definitely be helpful in spreading the word. Facebook’s Events tool is useful in announcing company meetings, conferences, seminars, and launchings.

*Notes

The Notes tool allows you to post and share miscellaneous information such as your company blog entries, reports, proposals, sponsorships, and others.

* Links

Place a link back to your website and share it with your audience. Doing so drives traffic to your website. In addition, you can place links of other sites that might interest your fans.

* Wall

The Wall is probably the most important tool simply because it is visible to everyone. What you upload or share on your Wall goes directly to the news feed of all Facebook users who are linked to your page. The Wall also allows you to interact and answer general inquiries and comments from your fans and contacts.

Creating a Facebook Fan Page, inviting people to link to it, and utilizing the tools therein, however, is not enough. On the next installment, we will discuss some important reminders when promoting your brand in Facebook.